I Need a Website for My Business: Where to Start in Ireland

Short answer: pick your outcome first (calls, bookings, e-commerce), pick who's going to build it (DIY, freelancer, agency or small studio), and expect to spend €199 to €699 for a real professional site. The rest of this guide walks through the five practical steps.

Before anything else, get clear on the job your website has to do. Most small business sites are there to:

There are really only a few ways to get a website, each with trade-offs:

Here's the honest answer most web design companies won't give you: sometimes DIY really is fine. If your website just needs to exist, say you run a hobby project, your customers all come from referrals, or your budget is genuinely zero, then a Wix or Squarespace site you put together over a weekend will do the job. No shame in that.

Hiring someone starts to make sense when the website has a job to do. If new customers are supposed to find you on Google, compare you against competitors and decide you're the one to call, then the design, the speed, the copy and the SEO all carry real weight. That's a different task than getting a page online, and it's where DIY builds usually fall short, not because the tools are bad, but because doing all of those things well is a full-time trade.

There's also the time nobody prices in. Business owners who build their own site typically spend 20 to 40 hours getting to something they're half happy with. If your evenings are worth anything, a professional build starting at €199 is often the cheaper option once you do that math.

A simple rule that cuts through it: if the site's job is to bring in customers, treat it like hiring a tradesperson and get it done properly. If its job is just to exist, build it yourself and spend the savings elsewhere. We've written a deeper comparison in Wix vs a custom website if you're weighing that up.

Free plans are real, but read the fine print before you rely on one. Your site usually lives on the builder's subdomain (yourbusiness.wixsite.com rather than yourbusiness.com), the platform puts its own ads on your pages, and you get little control over the things Google cares about, speed, titles, structure. To a customer comparing two businesses, that reads as unfinished, and to Google it's barely worth ranking.

Free is fine for testing an idea before you commit. But if the business is real and you want customers to find it, plan on either a paid builder plan (usually €16 to €40 a month, forever) or a professional build you own outright.

You don't need a big budget. A professional small business website in Ireland typically costs between €199 for a simple 3-page site and around €699 for a larger custom build. Bigger Irish agencies quote €5,000 and up for much the same output, the difference is mostly overhead. Avoid anything that locks you into a platform you can't leave or hides fees in the fine print, and if you're in one of the bigger cities, we've broken down local pricing in our Dublin and Cork cost guides.

You may have read that the government will pay half the cost of your website through the Trading Online Voucher. That scheme closed to new applications in December 2024. It was replaced by the Grow Digital Voucher, which pays 50% of eligible costs (€500 to €5,000) but focuses on software, training and IT configuration rather than website design, and requires a Digital for Business project with your Local Enterprise Office first.

In practice, plan to pay for your website yourself, and ask your LEO about Grow Digital if you're also adopting booking, accounting or CRM software.

For an Irish business, usually yes. A .ie domain tells both customers and Google that you're Irish: it ranks better in Irish searches, it builds trust with local buyers (Irish people click .ie addresses more readily than .com ones), and registration requires proof of a connection to Ireland, which is exactly why it carries weight. If the .com is available too, register both and point the .com at your .ie site.

You'll register the domain in your own name (never let a supplier register it in theirs), and any decent designer will happily work with a domain you own. Expect around €10 to €30 a year. Not sure what to call it yet? Our free business name & .ie domain generator suggests name ideas, checks live availability, and compares real registrar prices, no signup needed. For the full picture on picking and registering one, see our guide to choosing a domain name for your Irish business.

Having these on hand makes the whole process faster and cheaper:

That's where we come in. Anchor Web Digital builds professional, search-ready websites for small businesses across Ireland, starting at €199, and we handle the technical side so you don't have to. Book a free, no-pressure call and we'll map out exactly what your site needs and what it'll cost.